Hero MotoCorp becomes title sponsor of SJOBA rally
20/02/2019
Ludhiana, Feb 19: Hero MotoCorp Ltd, the world's largest two-wheeler manufacturer has become the Title Sponsor of the SJOBA Rally-2019, the company said today while announcing its partnership with one of the oldest rallies in the country. The rally shall be called the Hero SJOBA Rally 2019.
The 32nd edition of the Hero SJOBA Rally which will be flagged-off from Chandigarh, will be organized from March 1-3 in the states of Punjab and Himachal Pradesh.
Hero MotoCorp is one of the largest global corporate promoters of various disciplines of sports including Cricket, Golf, Football, Field Hockey and Motorsports.
Synonymous with marquee sports partnerships in India as well as globally, Hero MotoCorp began its journey in global motorsports with the formation of its rally racing team, the Hero MotoSports Team Rally in 2016. Over the past three years, the Team has emerged as one of the flag-bearers of Indian motorsports. The Hero MotoSports team has successfully finished the Dakar Rally, world's toughest rally raid, for three consecutive years with two top 10 finishes.
The SJOBA Rally is the oldest rally in the region and is organized by St. John's Old Boys Association (SJOBA). Over the years, top rally drivers and riders in India have participated in the Rally, which is a regular event on the official The Federation of Motorsports Clubs of India (FMSCI) calendar.
This year, the Rally is spread over three days. Day 1 starts with the detailed scrutiny of the vehicles in Mohali, followed by the SSS (Spectator Stage). Day 2 sees the competitive stage being flagged-off, which covers approximately 200-250 kms daily in the picturesque locales of Punjab and Himachal Pradesh.
This is a rigorous two-day session for both man and machine putting to test their performance and reliability. This year the route has been revamped to ensure totally new competitive sections. Additionally, the routes include dense shrubbery, riverbeds and a night stage as well.
The terrain is a perfect mix of plains, hills, plateaus and forests, which has roads varying from asphalt passes to rough forest tracks and tarmac roads.
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