Amway strengthens its nutrition portfolio; Launches Chyawanprash by Nutrilite
17/04/2021
Jammu, Apr 16: Amway India, one of the country's leading FMCG direct selling companies today announced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite. Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. Inspired by classical Indian recipes, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight day-to-day infections. This launch marks Amway's foray into the Chyawanprash segment, with the strategy to capture a sizable pie of the growing Ayurveda market in the county.
Announcing the launch, Mr. Anshu Budhraja, the CEO, Amway India, said, "Amway's formidable presence in the vitamin and dietary supplements market with a sharp focus on the traditional herbal category made it natural for us to extend into the Chyawan-prash segment. On the back of successful growth trajectory and category potential, we aim to capture 20% market share of the premium Chyawanprash segment in the first year. We will continue to innovate and further strengthen the nutrition category with a special focus on traditional herbs range."
A global leader in the nutrition segment, Amway continues to solidify its leadership in the nutrition and immunity domain through consistent product innovation and a unique seed-to-supplement process.
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