Mega tourism promotion event “Tapping the Potential of Kashmir: Another Day in Paradise” organized

19/04/2021
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New Delhi, Apr 18: In order to promote the various Tourism potentials of Jammu & Kashmir and to address the various opportunities in Travel, Tourism & Hospitality in the Union Territory Of Jammu & Kashmir the Ministry of Tourism, Government of India & Department of Tourism, Government Of Jammu & Kashmir in association with FICCI (Knowledge Partner), and IGTA organised a unique networking platform 'Tapping the Tourism Potential of Kashmir: Another Day in Paradise' recently at Srinagar. The Lt. Governor of the Union Territory of Jammu & Kashmir, Shri Manoj Sinha and Union Minister of State for Tourism & Culture (I/c) Shri Prahlad Singh Patel inaugurated and virtually addressed the delegates at the event. The objective of the event was to showcase the myriad tourism products of the Union Territory of Jammu & Kashmir and promote tourism to Jammu & Kashmir as the destination for leisure, Adventure, Eco, Wedding, films and MICE Tourism. Secretary Tourism, GoI Arvind Singh; Advisor to Lt. Governor of J&K, Mr Baseer Khan; Secretary Tourism, Govt of Jammu & Kashmir Mr Sarmad Hafeez; Additional Director General, MoT, Rupinder Brar & other senior officers were also present at the inaugural session.
The event received participation from who's who from the Travel, Tourism & Hospitality sector, key Industry stakeholders and Policy makers from Kashmir and various parts of India.
A special event of one to one B2B meetings was also organized among key industry stake holders from Travel, Tourism & Hospi-tality Industry of Jammu and Kashmir and the delegates from rest of India at Srinagar. The meetings were attended by local tour operators, hoteliers, houseboat owners, transport companies and other key stake holders of Travel, Tourism & Hospitality from Kashmir as Sellers. The buyers included top notch Tour operators, DMC's, Film personalities, Eco tourism specialists from various parts of India.
Addressing the gathering virtually during inaugural session Manoj Sinha mentioned that the UT of J&K will come out with a new policy on Film shooting to attract film makers and promote the region as a hot spot film shooting destination. Minister of State (IC) Tourism & Culture, Govern-ment of India, Prahlad Singh Patel mentioned that the abrogation of Article 370 and other subsequent development works has given a big boost to tourist influx in the region.
Speaking on the occasion, Advisor to the Lt. Governor, Government of Jammu & Kashmir, Mr. Baseer Khan mentioned that it is encouraging to see that post lockdown the tourist footfalls at the UT of Jammu & Kashmir has increased significantly and coming 3-4 months during the summer season more tourists are expected to visit the destination.
He also said that his Government is planning
a long list of new destinations that could be
showcased to attract
more tourists.
Secretary of Ministry of Tourism, Government of India, Arvind Singh said that they are keeping no stones unturned to revive tourism for Jammu and Kashmir, the effort started from the winter and the process will continue in summers especially for the domestic tourists.

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