Gross sales grew 66% in April - September: Amazon India
12/12/2017
BENGALURU: Sales is a numbers game and e-tail majors, Amazon and Flipkart, have been disputing each other's claims about being the numero uno in India.
Amazon India has said it posted 66 per cent growth in its gross merchandise sales (GMS) between April to September. GMS indicates the sales made on an online marketplace out of which ecommerce companies draw a cut. Amazon's quarterly sales growth for the six-month period is higher than the Flipkart numbers made public by Naspers, one of the largest investors in the homegrown e-tailer. Naspers recently said Flipkart's gross sales during the period under review grew 43 per cent.
Amazon's claim to having grown at a faster clip does not include the other Flipkart group companies like Myntra and Jabong, where Flipkart has a clear leadership. Amazon India grew 75 per cent in overall units sold during this period.
"We are clearly growing faster than industry peers who are posting growth at about 20-25 per cent. Authenticated data, for us and competitors, show we grew faster than competition in the six months period. We grew 66 per cent in GMS during this period, while authenticated data of rival shows they grew 43 per cent. We are also surprised by certain narratives about rival's turnaround story despite credible data showing we are growing faster," an Amazon India spokesperson said.
A spokesperson of Flipkart countered this claim. "Flipkart continues to outpace the industry and our growth has accelerated significantly during the July-September quarter on the back of a very strong festive season. This report (Naspers) actually refers to the January-June period and, as all growth data, has a lag of three months so the comparison isn't like-for-like or relevant," the spokesperson said.
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