“I am thrilled for my first ever brand endorsement”: Sara
20/02/2019
Sara Ali Khan is one of the most promising new comer to enter the showbiz last year. She made an impressive Bollywood debut with Sushant Singh starrer Kedarnath and followed it up with the super successful Simmba that also starred Ranveer Singh.
While speculations are still rife about her next project, turns out that the actress has bagged her first brand endorsement. Sara has been signed as the face of a hair removal brand.
The brand also launched its new campaign called #PullItOff that aims to focus on communicating the ease of a quick three step process of hair removal. It complements the attitude of a modern girl of today – who dreams big, lives it up, and seeks the best in whatever she does. She is confident, spontaneous and vivacious qualities that Sara Ali Khan perfectly embodies.
Commenting on her first brand endorsement, Sara Ali Khan said in a statement, "I am thrilled for my first ever brand endorsement with Veet Cold Wax Strips. What makes this even special is the fact that I personally have been using Veet products for the longest time.
Veet as a brand has always resonated with me for their spirit of innovation in the hair removal category. Every woman radiates beauty from within. #Pullitoff is not just a product statement for me, it underlines the attitude of a modern girl who takes everything in her stride and makes the best of it.”
Sara Ali Khan has made quite a mark with films like Kedarnath and Simmba and is quite popular among the youth. With constant acknowledgment from the audience and her fans, she is an actress who is uniquely expressive and inventive in everything that she does.
Hence, the brand believes that young girls of today will relate well with Sara.
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