Tourism promotion in Jammu

19/10/2019

Tourism plays a vital role in the economic development of a country. Tourism is the second largest foreign exchange earner in India. The tourism industry employs a large number of people, both skilled and unskilled. It promotes national integration and international brotherhood. India has fascinated people from all over the world with her secularism and her culture. There are historical monuments, beaches, places of religious interests, hill resorts, etc. that attract tourists. Every region is identified with its handicraft, fairs, folk dances, music and its people. The Departments of Tourism promotes international and domestic tourism in the country. The Tourism Advisory Board recommends measures for promotion of tourist traffic in India. Indian tourism is adversely affected by terrorism, tours and pollution. Sincere efforts could help to further develop the Indian tourism industry. It is one of the fastest growing industries of the world. It also plays vital role in the economic development of a country. India is one of the popular tourist destination in Asia.
Bur contrary to this, threat of losing sheen in the coming years is looming large over major tourist destinations of Jammu as Tourism Development Authorities in this region of the State don't have Master Plan to ensure planned and holistic development of the areas under their respective jurisdiction. Moreover, in the absence of this much-needed vision document, encroachments and illegal constructions are taking place after regular intervals and concerned authorities are finding it difficult to deal strictly with the prevailing situation. There are a total of 25 Tourism Development Authorities in Jammu and Kashmir and they were created from time to time under Jammu and Kashmir Development Act, 1970. The mandate of each Tourism Development Authority is to formulate the plans for maintenance and upkeep of the tourist destinations within its jurisdiction and create tourism related infrastructure in consonance with the local environment and ecology. Though some Tourism Development Authorities in Kashmir valley have proper Master Plan yet none of such Authority in Jammu region have this mandatory vision document as a result of which the areas under their respective jurisdiction remain prone to the encroachments and illegal constructions. If immediate steps are not taken by the Government for formulating Master Plan for all the Tourism Development Authorities of Jammu in a time bound manner the tourist destinations will lose sheen in the coming years and that would be a major set-back to the tourism promotion in this region.

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