Boosting tourism in Jammu


This year the tourism sector has made history and set new records. As part of the government's plan to boost tourism in Jammu and Kashmir, special attention is being given to the Jammu province since the abrogation of Article 370 to bring all the places on the tourist map. A total of 210 tourist destinations have been identified and integrated tourism development is being sought. The people of Jammu province used to complain and still do that not enough attention has been given at the government level to promote tourism here. All the ten districts of Jammu province including Poonch, Rajouri, Kishtwar, Ramban, Doda, Reasi, Udhampur, Samba, Kathua are being identified and brought on the tourism map by identifying areas rich in natural beauty and religious places.
Under the guidance of Prime Minister Narendra Modi, tourism destinations are getting a lot of attention with the help of professional service providers and experts. A community partnership of private companies in the tourism sector is the need of the hour. But now the government is paying special attention to improving road connectivity over the last few years. If the infrastructure is improved then the number of tourists will automatically start increasing. The recent 'Back to Village' program, around 40 villages have been identified in Jammu province which are being developed as tourism villages and the concept of stay home has also been introduced there, from tourism in these villages. There is also a possibility of creating employment opportunities for the local youth.
In a first of its kind, the Government of Jammu and Kashmir has embarked on an ambitious and extensive programme of reaching out to the people at the grassroots level to create in the rural masses an earnest desire for decent standard of living. The 'Back to Village' programme is aimed to involve the people of the state and government officials in a joint effort to deliver the mission of equitable development. The programme is aimed at energizing Panchayats and directing development efforts in rural areas through community participation, the press statement reads. The essence of the 'Back to Village' programme is to emphasize the importance of ensuring, right from the beginning, people's participation, not merely as an agent in the execution of the development works but as owners of the entire programme.

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