PIB Jammu organizes Rural Media Workshop ‘Vartalap’ at Rajouri

Media being the fourth pillar of democracy acts as eyes and ears of Government: Kundal

19/03/2023

JAMMU, Mar 18: Media is the most powerful tool for dissemination of information: Ayushi Puri Press Information Bureau (PIB), Jammu today organized Media Workshop 'Vartalap' at district Rajouri aimed at building a direct interface between PIB and the journalists working at district and sub-district levels. The workshop, organized at Dak Bungalow, Rajouri was inaugurated by Deputy Commissioner, Rajouri, Vikas Kundal in presence of Deputy Director, PIB Jammu, Ms. Ayushi Puri & Joint Director, CBC J&K, Ghulam Abbas.
In his inaugural addr-ess, Deputy Commissioner, Rajouri, Vikas Kundal appreciated the efforts of PIB Jammu for organizing the media workshop 'Vart-alap' in district Rajouri which he termed as the best platform for a dialogue between media and the government. He said, media being the fourth pillar of democracy acts as eyes and ears of the government and such coordination is essential to obtain necessary feedback and address the concerns regarding implementation of the schemes & programmes of the Govern-ment at the ground level.
He also presented the developmental scenario of the district and informed the gathering about the progress being made under various Central Govern-ment schemes and initiatives like PMAY, Jal Jeevan Mission etc. in the district.
Deputy Director, Press Information Bureau, Jammu, Ayushi Puri in her address said, Media is the most powerful tool for dissemination of information. Besides focusing on investigative journalism, media should also focus on development journalism, she added. She later stressed on media ethics and code of conduct for journalists before reporting on various issues.
Joint Director, CBC J&K, Gh. Abbas said, the media units of the Ministry of Information & Broad-casting in Jammu and Kashmir are playing a pivotal role in the dissemination of information of the government schemes and programmes at the grass root level through different programs organized throu-ghout Jammu and Kashmir by PIB, CBC, AIR and DD.
Additional Superint-endent of Police, Rajouri, Vivek Shekhar Sharma Speaking on the media sensitivity in border districts said, media in the border districts of J&K must cross check facts with proper analysis before publishing the news in print, electronic and digital media. Breaking news syndrome sometimes has a cascading effect, can prove harmful to the security of the state, he added. He stressed, media must call for the queries especially during sensitive situations and must not publish the news in the real-time for monetary gains that can have negative repercussions.

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