PIB Srinagar organizes Media Workshop ‘Vartalap’ at Bandipora

26/05/2023

Bandipora, May 25: To build a direct interface betw-een the government and the journalists working at district and sub-district levels across Kashmir division, Press Information Bureau (PIB), Srinagar, Ministry of Inform-ation and Broadcasting, Government of India today organised Media Workshop "Var-talap" at district Bandi-pora. The Chief Guest of the workshop was District Deve-lopment Commissioner Bandipora Dr Owais Ahmad and the Guest of Honour was Additional Director General, PIB Srinagar & Chandigarh Rajinder Chaudhry. Addres-sing the gathering, Dr Ahmad thanked PIB for organizing the workshop at Bandipora. He said that journalists are doing their bit in contributing to society by being the eyes and ears of the administration. He said that the advent of social media has been both a boon and a bane as sometimes misinformation spreads at a very fast rate and journalists can help in maintaining checks and balances regarding the same. Dr Ahm-ad encouraged the media to provide feedback to the admi-nistration so that it helps in better governance. He said that media has a lot of power and media persons should use that power wisely and judiciously and make sure that the power is not misused. He asserted that the relation between the government and the media should be an honest one as it is ultimately the public that gets to benefit from it. In his keynote address, Chaudhry thanked district administration Bandipora for their support in organising the workshop. He said Vartalap is a two way communication and the purpose of the workshop is to reach out to media at far flung places. He added that the work of the government is greatly eased due to the efforts of the media as it acts like the eyes and ears of the government. Chaudhry gave a detailed presentation on the structure and working of the Ministry of Information and Broad-casting and the various media units that come under it. He said journalists should make maximum use of the information provided by the media units as it will help them in seeing the complete picture. He further said that besides disseminating information from the government, PIB also takes notice of news that is reported at the local and regional levels and conveys it to the higher authorities for redressal of grievances. In his welcome address, Joint Director (Media and Comm-unication) PIB Srinagar Sh Qazi Salman thanked the journalists for their attendance at the workshop.
Besides describing the role and responsibility of PIB, he expressed that media has undergone a tremendous change in the recent past and the mode of consumption of news has changed dramatically. This has led to hyper consumption of news and that makes the role of local journalists all the more important, he asserted. He said that the purpose of Vartalap is to develop a connect with local journalists so that a healthy working relationship is formed between the media & the government.
Mohammad Muzaffer Shah, Assistant Commi-sioner Panchayats, Bandipora gave an overview on the achievements of Rural Devel-opment Department Bandi-pora. He said that the Swachh Bharat Mission has been a great success in the district and is among the top priorities of the administration.

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